General Motors – What must I do to be saved?

by Thann on March 5, 2009

gm2 I happened to be in Detroit last November while the big 3 automakers were testifying in front of the Senate. It was a surreal experience staying at the Renaissance Center where GM has its headquarters, the mood was somber but seemed hopeful.
I wanted to try to capture some of the emotions behind what was going on, an industry in decline. The first shot of the GM Building, I placed the text at the very bottom of the frame, to give it the feel of being weighed down. I also gave the photo a dark tone, to add to that sense of the negative.
gm4 Inside of GM they a have a showroom of new and vintage cars. Again I used an overall dark tone to create a moody feel. Added a subtle glow to the car to suggest a shiny past. The people did the rest, one contemplates the car as the other one walks away. It is representational of the emotions we feel for the car companies themselves, “Hey guys, it was fun while it lasted”
tires The tires in the snow, also have meaning. Everything that has a beginning has an end, such is the way of man and the things of man. Winter, the season of death, enshrouding one of our most important human creations, the wheel.
saved
The last image was from a storefront church down the Street from GM. Its a photo that resonates more when you know that context. By itself it makes one statement, one of religious questioning, but asking a question for which the church has an answer for. For Detroit, For General Motors, for all of us in this economy, we ask this question, listen hard for the answer, and hope it comes.

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